work
Via Veneto
Via Veneto
project OVERVIEW
The primary challenge was to redesign Via Veneto’s brand identity to reflect its historic Italian charm and modern dining experience. The goal was to create a unique, cohesive visual language that not only pays homage to its Italian origins but also appeals to contemporary consumers.
THE IDENTITY
The team took inspiration from the elegant and ornate style of Art Nouveau, a movement known for its organic forms and intricate details, which echoes the artistic heritage of Italy. We developed a sophisticated logo and design system that incorporates the flowing, natural lines characteristic of Art Nouveau, bringing an air of vintage luxury to the brand.
The redesigned logo combines classic typography with ornamental elements, capturing the essence of Via Veneto’s elegance. A deep, vibrant shade of red was chosen as the primary color, evoking passion and vitality while ensuring high visibility across various applications.
THE RESULTS
The system includes diverse shapes and logo lockups, ensuring flexibility across different media. This includes menus, signage, social media, and the website, maintaining brand consistency and recognition. Each element, from stationery to packaging, features bespoke Art Nouveau-inspired artwork that reinforces the café’s unique identity.
Via Veneto’s revitalized brand identity is a testament to how traditional elements can be seamlessly integrated into modern design. We are proud to have contributed to the rebirth of this iconic café, helping it stand out in today's competitive dining scene while staying true to its roots.
what our clients
are saying
josé marsico
Founder, Body Systems
AVI RICHARDS
Founder, Roundbox
ADOLFO TUÑON
Director, Training Time
From the very beginning, the team demonstrated a deep understanding of the Oil & Gas industry, which was crucial in capturing the essence of our company. Their creative and detailed approach helped us establish a strong and cohesive brand that truly represents our values and goals.
Carlos Cruz
Their team of experts not only promises, but delivers tangible results. Through their methodology they have helped me curate amazing content and position my brand. 100% recommended if you want to take your brand to the next level.
Jorge Elizondo
If you want to create a brand strategy or a clear and effective messaging guide for your brand, Round Branding is the agency.
José Antonio Marsico
Extremely creative, we are very happy with the work they have done for our brands, very professional.
Adolfo Tuñon
Training Time Forum
Their understanding of the market, combined with creative finesse, resulted in branding that not only stands out but also stands for something
Elmer Sare
Fenix Cannabis
They took the time to understand my vision and target audience, delivering visually stunning designs.
Avi Richards
Roundbox
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