work
Logisa
project OVERVIEW
LOGISA, a family-owned critical mission company with 40 years of history, specializes in constructing data centers for high-profile clients. Despite their expertise, LOGISA's outdated brand identity was not reflecting the modern, dynamic, and professional image they aimed to project to attract top-tier clients.
The main challenge was to modernize LOGISA’s brand identity to resonate with major technology companies while preserving the legacy and essence of the family business. The brand needed a transformation that would not only refresh its look but also communicate reliability, innovation, and sophistication.
THE IDENTITY
Round Branding undertook a comprehensive rebranding initiative, we developed a logo that balances classic and contemporary aesthetics, using sharp angles mixed with bold colors to signify LOGISA’s forward-thinking approach. A mix of deep blues and vibrant reds were chosen as institutional colors to portray professionalism and energy, ensuring the brand stands out in the corporate environment. Incorporated high-quality photography and innovative 3D graphics helped in illustrating LOGISA's capability in a visually engaging way.
From business cards to digital ads, every piece of collateral was redesigned to ensure consistency across all platforms, reinforcing the new brand identity. The new brand identity was rolled out across all customer touchpoints, including website, stationery, marketing materials, and signage. This cohesive implementation helped in maintaining a consistent brand experience.
THE RESULTS
The successful rebranding of LOGISA by Round Branding demonstrates the power of thoughtful design in transforming not just a brand’s image but also its market standing and business prospects. LOGISA now presents itself as a contemporary leader in the critical mission construction sector, ready to meet the demands of current and future clients.
what our clients
are saying
josé marsico
Founder, Body Systems
AVI RICHARDS
Founder, Roundbox
ADOLFO TUÑON
Director, Training Time
From the very beginning, the team demonstrated a deep understanding of the Oil & Gas industry, which was crucial in capturing the essence of our company. Their creative and detailed approach helped us establish a strong and cohesive brand that truly represents our values and goals.
Carlos Cruz
Their team of experts not only promises, but delivers tangible results. Through their methodology they have helped me curate amazing content and position my brand. 100% recommended if you want to take your brand to the next level.
Jorge Elizondo
If you want to create a brand strategy or a clear and effective messaging guide for your brand, Round Branding is the agency.
José Antonio Marsico
Extremely creative, we are very happy with the work they have done for our brands, very professional.
Adolfo Tuñon
Training Time Forum
Their understanding of the market, combined with creative finesse, resulted in branding that not only stands out but also stands for something
Elmer Sare
Fenix Cannabis
They took the time to understand my vision and target audience, delivering visually stunning designs.
Avi Richards
Roundbox
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